Crypto-native travel booking service Travala.com announced on Mar. 7 a collaboration with the AVA Foundation to launch a 10% cashback initiative for bookings paid with Bitcoin on their travel bookings.
The offer is applicable to a wide range of travel options, including over 3 million flights, hotels, and activities worldwide. The Bitcoin cashback is credited to users’ accounts within 24 hours after the trip’s completion, marking a departure from traditional cashback systems that often involve longer processing times.
“Bitcoin is here to stay, and it’s now beginning to be more appealing to mainstream audiences, thanks to the recent approval of the first Bitcoin spot ETF,” said Juan Otero, CEO of Travala.com. “By enabling travellers to receive Bitcoin back on travel bookings via the AVA Smart Program, this broadens the appeal of using crypto for day-to-day usage and makes it easy to use these reward initiatives efficiently.”
Crypto cashback programs have gained popularity due to their simplicity and the cost-saving benefits they provide to both companies and consumers. For providers, using Bitcoin can lead to reduced transaction fees and a lower risk of chargeback fraud. Customers enjoy the convenience of receiving their rewards in a widely accepted and easy-to-manage form of payment.
According to the announcement, the shift towards Bitcoin-based rewards comes at a time when the travel loyalty industry is undergoing significant changes. Traditional points-based systems are losing effectiveness, while there is a growing demand for more innovative incentive schemes.
“To date, over US$2.1 million worth of travel rewards in the AVA token have been distributed via the AVA Smart Program to customers who completed trips booked on Travala.com,” stated Steve Hipwell, Contributor of the AVA Foundation. “We expect that by integrating direct Bitcoin rewards, we will be able to reach an additional niche of travellers who are looking for ways to save on their trips.”
