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HTS Stays Launches with Virgin Australia Partnership Expansion.

by Robert Van Pash (Editor)
June 16, 2025
in Travel Fintech
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HTS and Virgin Australia expand partnership with new HTS Stays

At the co-located APEX FTE EMEA and Ancillary & Retailing events (Dublin, 10-12 June 2025) Virgin Australia and HTS (Hopper Technology Solutions) announced an expanded partnership with the new HTS Stays offering. Ella Alkalay Schreiber, SVP & GM of Fintech, HTS, and Tanya McCaffrey, Head of Ancillary Products, Virgin Australia, participated in a compelling Fireside Chat in the Ancillary & Retailing Conference, moderated by Ross Falconer, Head of Content, Future Travel Experience, focused how travel fintech can deliver flexibility to customers and generate new revenue opportunities.

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Virgin Australia & HTS Amplify Partnership: Personalized Travel Takes Flight

Virgin Australia and Hotel Technology Solutions (HTS) are expanding their partnership to deliver a more seamless and personalized customer experience, leveraging the power of HTS Stays. This collaboration aims to enhance every stage of the travel journey, from booking flights to securing accommodations, all within a unified and intuitive platform.

The integration of HTS Stays allows Virgin Australia customers to effortlessly book hotels alongside their flights, creating a streamlined and convenient travel planning process. By leveraging customer data and preferences, the platform offers personalized hotel recommendations, ensuring travelers find the perfect lodging to match their needs and budget. This represents a significant step toward eliminating travel friction and providing a truly customer-centric experience.

This expanded partnership signifies Virgin Australia’s commitment to innovation and its focus on delivering exceptional customer service. By integrating HTS Stays, the airline is empowering travelers with greater control and flexibility, allowing them to customize their travel experiences with ease. This initiative is expected to drive increased customer satisfaction and loyalty, solidifying Virgin Australia’s position as a leader in the Australian aviation market. The enhanced booking process not only simplifies travel planning but also opens up opportunities for Virgin Australia to offer tailored packages and promotions, further enhancing the value proposition for its customers. The ultimate goal is to create a connected and intuitive travel ecosystem that anticipates and meets the evolving needs of modern travelers.

Looking ahead, Virgin Australia and HTS plan to further develop their partnership by incorporating additional features and functionalities into the HTS Stays platform. This includes exploring opportunities to integrate loyalty programs, offer exclusive deals, and provide real-time travel updates and support. The ongoing collaboration reflects a shared vision of transforming the travel experience through technology and personalization.

Key Points:

  • Virgin Australia is expanding its partnership with Hotel Technology Solutions (HTS).
  • The partnership incorporates the "HTS Stays" offering.
  • The goal is to provide a seamless and personalized customer experience (CX).
  • Customers can now book hotels alongside flights on a single platform.
  • The platform leverages customer data to provide personalized hotel recommendations.
  • Virgin Australia aims to increase customer satisfaction and loyalty.
  • Future plans include integrating loyalty programs and offering exclusive deals.

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