CHICAGO — Metasearch engine Kayak is taking a deeper dive into AI as it works to remain relevant in online travel.
Kayak launched Kayak.ai, which it describes as “our test lab for AI-first features that’ll make our product even more personalized and conversational.”
“We’re in its early days, testing and trying things out like only we know how. But for those obsessed with this tech — we’re happy to give you an opportunity to play around, too,” the company said.
Kayak is primarily recommending the new site for AI-obsessed users and travel hackers who are interested in the company’s most experimental products and features. It has a conversational query engine, similar to interfaces found on sites such as ChatGPT and Microsoft Copilot, and…
