Tripadvisor, Expedia Group Adhere to EU Online Review Code of Conduct
Major online travel players Tripadvisor and Expedia Group have confirmed their commitment to the European Union’s Code of Conduct on online reviews. This code aims to ensure the reliability and authenticity of user-generated reviews, a critical element for consumers making travel decisions.
The EU’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, along with the Directorate-General for Competition, have been actively working to enhance consumer trust in online reviews. The Code of Conduct, introduced in 2020, seeks to tackle practices that distort consumer trust, such as fake reviews and undisclosed commercial promotions.
Tripadvisor announced its updated policies in line with the EU Code, stating that it has been working to implement its principles since the code’s inception. The company emphasizes its dedication to providing genuine and trustworthy review content.
Similarly, Expedia Group has also confirmed its adherence to the Code of Conduct. The online travel giant, which operates several prominent booking platforms, is committed to transparency and the integrity of customer feedback.
The Code of Conduct requires platforms to take measures to prevent the dissemination of fake reviews and to clearly indicate when reviews are part of a commercial arrangement. It also mandates that platforms provide clear information about how reviews are processed and displayed, including any moderation policies.
By adhering to this code, Tripadvisor and Expedia Group aim to bolster consumer confidence and create a more transparent online environment for travel planning. The initiative reflects a broader effort by the EU to protect consumers and promote fair competition in the digital marketplace.
Key Points
- Tripadvisor and Expedia Group have confirmed their adherence to the European Union’s Code of Conduct on online reviews.
- The EU Code of Conduct aims to ensure the reliability and authenticity of user-generated reviews.
- The Code was introduced in 2020 to tackle practices like fake reviews and undisclosed commercial promotions.
- Tripadvisor stated it has been working to implement the code’s principles since its inception.
- Expedia Group confirmed its commitment to the Code of Conduct.
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