Virtuoso’s Upchurch talks tech enhancement, longevity revolution and diversity of luxury travel
It’s a question he gets all the time, will technology replace the travel agent, and probably more so now with the acceleration of Generative AI and its implications on the full travel value chain. But Matthew Upchurch, CEO of Virtuoso, the world’s leading global network of agencies specialising in luxury and experiential travel, remains even more resolute today.
On a whistle stop through Singapore, Upchurch said, “Too many people focus on the idea that technology will replace us. In reality, it has only enhanced what we do.”
Certainly, it would seem that way. The business started by his father back in 1950 as…
