Governor Youngkin has announced that more than $581,607 in matching grant funds will be awarded to 108 small businesses, destination marketing organizations (DMOs), downtown business associations, and chambers of commerce as part of the Virginia Tourism Corporation (VTC)’s Microbusiness Marketing Leverage Program (MMLP).
This funding program is designed to leverage local marketing dollars with matching state funds to increase visitation and traveler spending in the off-season. This funding cycle, local partners will commit more than $700,168 in private-public sector funds to match the VTC funding, providing more than $1.29 million in new marketing activity focused on increasing off-season visitation to Virginia’s small…
