The global wellness tourism sector is among the fastest growing worldwide. According to the Global Wellness Institute, which defines wellness tourism as travel tourism that seeks to improve or maintain a person’s well-being, the industry was worth $651bn in 2022 and is projected to be worth $1,4t by 2027.
South Africa has been and is well placed to benefit from wellness tourism in the coming years, as evidenced by the uptick in eco-lodges and the country’s long-standing relationship with nature-orientated tourism. The country is blessed with a wide diversity of natural settings that global tourists are already familiar with, such as the Kruger National Park, the Garden Route, the Winelands, the Midlands, and the Karoo, to name but a…
