Accor partners with Amadeus, focusing on distribution strategies and personalisation
Hospitality group Accor has expanded its strategic partnership with Amadeus by implementing the Amadeus Central Reservation System (ACRS) across its worldwide portfolio of properties. This collaboration aims to enhance Accor’s distribution strategies, boost revenues, and create more personalized connections with guests through Amadeus’ cloud-based technology.
Accor’s distribution strategy focuses on driving business to its hotels while optimising distribution costs. The integration of Amadeus’ technology, including cloud connectivity solutions and an improved user experience, aims to enhance the operational efficiency and…
