More than four billion people across 40-plus countries – half the world’s population – will go to the polls this year, with national elections taking place in the US, India, Indonesia, Russia, Pakistan, Bangladesh, Taiwan, Mexico and South Africa, to name but a few.
Travel is still not achieving the cut-through it seeks in Westminster (Credit: Dalia Nava / Pexels)
In the UK, we too, in all likelihood, will vote in a general election later this year when it’s likely we will see a change of government. Against this backdrop, as politicians consider their manifestos, winning over industry and economic sectors with high employment is, of course, part of their strategy.
All of us who worked through the pandemic will remember how painful it was not to have government’s ear, to not be recognised as an industry. Of course, we were in the middle of a major health crisis, but we got kicked into the long grass. While other sectors received grants and pay-outs, we got nothing.
At the time, many industry leaders talked about never wanting to be in the same position again should there be another crisis. So where are we now, and what have we learnt?
