Africa’s Travel Indaba (ATI) for 2024 surpassed expectations and showed the kind of recovery that KwaZulu-Natal has been looking for from the ambience to the meetings, trade feedback and the numbers.
Figures released by ATI Bid Partners showed that targets had been met and exceeded.
Compared to 2023 exhibitors increased by 23 percent to over 1, 200, hosted buyers have grown by nine percent, trade meetings have risen from 23, 000 to over 24, 000, the number of visitors rose to 9, 000 from 8, 000, the number of African countries exhibiting has grown by nine percent to 26 and insights from delegates is that business has been good.
Over the four days of ATI 2024, the direct spend impact amounted to over R226, million, the multiplier effect into other areas was over R330 million and the contribution to GDP was over R500 million.
Phindile Makwakwa, tourism KwaZulu-Natal’s chief operating officer, said, “We are very excited to see the last day of ATI still busy and…
