The World Travel Market Ministers Summit, in partnership with UN Tourism and the World Travel & Tourism Council (WTTC), spotlighted Artificial Intelligence (AI) as a key transformative tool for the tourism sector. Over 20 tourism ministers gathered in London, joined by leaders from Expedia, HBX Group, and JTB Corp.
Opening the timely debate, UN Tourism Executive Director Natalia Bayona said: “The tourism sector needs to be prepared to make better decisions with the help of generative Artificial Intelligence. Tourism has the ability to create unique stories, and the use of technology for good in marketing and promotion of destinations, digital public infrastructure and education is crucial, and hyper personalization of…
