Friendlier visa policies and processes, improving air capacity, and an evergreen appeal are bringing travellers back to destinations in this region
Tourists are returning to Asia-Pacific at an accelerated pace, with latest data showing that the recovery trajectory is also outpacing other global regions. In fact, projections suggest that Asia-Pacific is growing nearly twice as fast as its competitors in the final quarter of 2024. This signals a healthy momentum for the region as it regains its share of international visitors.
PATA’s forecast for the year suggests an 80 to 90 per cent recovery in visitor arrivals between a mild (best case), medium and severe scenario, up from 73.8…
