Skift Take
Loyalty programs are big business for hotel companies, and here are some noticeable trends shaping those programs.
Several hotel loyalty programs have seen substantial growth in recent years, with Hyatt reporting it had increased its loyalty program membership 22% in the first quarter from last year.
So what are the major trends in hotel loyalty programs?
We put the question to Ask Skift, our artificial intelligence chatbot. Ask Skift used information that appeared in both our past news coverage and research, and we did additional reporting on the subject.
Direct Bookings
Hotel brands in recent years have been investing heavily in technology and loyalty programs…
