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ASTINDO holds first Muslim-friendly travel fair to target growing market | TTG Asia

ASTINDO Launches First Muslim-Friendly Travel Fair for Growing Market | TTG Asia

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ASTINDO Launches First Muslim-Friendly Travel Fair for Growing Market | TTG Asia

by Robert Van Pash (Editor)
December 2, 2025
in Travel Trade
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ASTINDO holds first Muslim-friendly travel fair to target growing market | TTG Asia

Visitors explore Muslim-friendly travel options at the inaugural ASTINDO fair in Jakarta; photo by Dhini Oktavianti

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Article Summary:
The Association of Indonesian Travel Agents (ASTINDO) has launched the first ASTINDO Muslim Friendly Travel Fair 2025 in Jakarta. This event aims to cater to the rapidly growing Muslim travel segment, reflecting a shift in global tourism trends. The decision to host the fair is backed by both growing demand from Indonesian Muslim travelers and the increasing readiness of global destinations, including non-Muslim-majority countries, to serve this market. The Global Muslim Travel Index (GMTI) 2024 supports this trend, indicating that Muslim-friendly travel is becoming increasingly significant.

Key Points:

  1. ASTINDO launched the first Muslim Friendly Travel Fair 2025 in Jakarta to cater to the growing Muslim travel segment.
  2. The fair reflects a shift in global tourism trends, driven by increasing demand from Indonesian Muslim travelers and the readiness of global destinations to serve this market.
  3. The Global Muslim Travel Index (GMTI) 2024 supports the trend, indicating that Muslim-friendly travel is becoming more significant.
  4. Pauline Suharno, president of ASTINDO, highlighted the alignment of growing demand and destination readiness as the reasons for launching the fair.

Actionable Takeaways:

  • Expanding Muslim-Friendly Travel Services: Travel agencies and destinations should consider expanding their offerings to cater to the Muslim travel segment. This includes implementing halal-certified services, accommodating prayer times, and providing culturally sensitive experiences. This move aligns with the growing demand as indicated by the ASTINDO Muslim Friendly Travel Fair and the GMTI 2024.
  • Leveraging Global Market Readiness: Destinations outside of predominantly Muslim-majority countries should also prepare to serve the Muslim travel market. This could involve developing halal-certified services, understanding Islamic travel practices, and marketing to this growing demographic. The willingness of global destinations to serve this market, as mentioned in the article, presents an opportunity for international travel businesses to tap into this expanding market.

Contextual Insights:
The launch of the ASTINDO Muslim Friendly Travel Fair 2025 aligns with the broader trend of global tourism becoming more inclusive and diverse. The rise of Muslim-friendly travel reflects a broader shift in the travel industry towards catering to niche markets, such as religious and cultural travelers. This trend is supported by the GMTI 2024, which indicates a significant increase in demand for Muslim-friendly travel services. As the travel industry continues to evolve, businesses that can adapt to these changing preferences and provide tailored experiences are likely to gain a competitive edge. The article also highlights the importance of understanding and integrating technological advancements, such as fintech solutions for seamless transactions and travel planning, to meet the needs of this growing market segment.

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