Veteran destination marketers and communicators urge attention to trending travel motivations, partnerships to drive awareness and bookings, and the use of AI to sharpen messaging and reach
- Travel marketers and communicators are paying attention to sustainability, wellness, and quality experiences when building their products and messaging
- Destinations and tourism brands should play up existing charms through creative and mindful marketing and communications
- Partnerships between destinations and travel specialists will be especially precious for building awareness and bookings
Travel and tourism marketers are keeping many travel trends and growing traveller preferences in mind as…