Bluey’s world ‘for real’: NQ to star in global tourism campaign

“Townsville Enterprise is proud to be partnering with tourism and Events Queensland to see the Townsville North Queensland region included in this major global tourism campaign,” TEL Director Visitor Economy and Marketing Lisa Woolfe said on Sunday.

“In our region we have so much on offer for families to explore, from the Great Barrier Reef to the rainforest, our islands and of course the outback.”

Queensland will be marketed as ‘Bluey’s world, for real life’, encouraging visitors from around Australia and five other countries to experience the Bluey lifestyle in Queensland.

“Bluey has become a global sensation, so leveraging the world’s love for the Heeler family is an exciting way to put Queensland and Townsville North Queensland at the top of the holiday list for families across the globe,” Ms Woolfe said.