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No matter if it is “celebrity promotion” or “stellar cultural and tourism bureau director campaigns,” the current marketing schemes of touristic organs across the country seemingly could not get any fancier as they strive toward their goal to win as many visitors as possible during the upcoming 2024 Spring Festival holiday season.
At China’s prolific well-known scenic spots, “cultural tours” have become a major theme. They have cultivated the public’s passion for gaining spiritual enjoyment through travel while has also opening up a test bed for provincial-level tourism institutions to compete with each other with their local cultural specialties.
What is good about such “peer rivalry” is that it alerts the industry about the importance of being “niche” while learning new strategies that suit today’s “experiential eyeball economy,” Song Weiping, a cultural policy researcher, told the Global Times.
However, there have been some missteps along the…
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