John Byles, Executive Deputy Chairman of Chukka Caribbean Adventures, has called for urgent action to diversify Jamaica’s tourism offerings, particularly in the accommodation sector.
Speaking at a recent forum in Montego Bay, St James, Byles emphasised the importance of establishing clear policies and incentives to promote the development of European Plan (EP) resorts, which are characterised by room-only rates that do not include meals or drinks.
He argued that such diversification could boost the local economy, improve the visitor experience, and address growing unrest within the hotel industry.
Byles underscored the critical role of tourism in Jamaica’s economy, noting that it accounts for a substantial portion of the country’s…
