This year’s Lunar New Year indicates a slower recovery for China’s visitor market to Australia, with ATEC highlighting reduced bookings and revenue compared to pre-pandemic levels.
In what is traditionally a peak period for visitation, this year’s Lunar New Year is showing the China visitor market is recovering slower than expected. ATEC’s recent member survey points to a ‘soft’ Lunar New Year, with forward bookings and revenues well down compared to 2019 levels with length of stay remaining steady.
The reduced Lunar New Year activity aligns with the slow recovery trend from the China market where holiday makers currently make up around 26 per cent of visitors compared to 2019 when they accounted more than 50 per cent of overall visitation from China.
“The Chinese holiday travel segment, which makes a significant contribution to the Australian economy, has been slow to shake off the effects of…
