Morris-Green said consolidating the B2B products would help “leverage opportunities for long-term growth to the benefit of our agent partners, mutual customers and suppliers” as well as “play to our strengths”.
The B2B brands will now be called Classic Collection and will be entirely trade-focused.
Morris-Green said: “[The restructure] demonstrates that we are more committed than ever before to supporting our agent partners with wide-ranging product, great service and a truly 100% trade-focused team.”
Morris Green took up his new B2B director role in March after chief executive Andy Freeth and product lead Alex Gavalda left the business just before the consolidation was announced.
Following the restructure, due to be completed in June, Classic Collection will offer more than 5,000 hotels in 70 destinations and flights from more than 20 UK airports that can be booked through a 24/7 trade-only booking platform.
