Contiki, a travel company focused on young adults, is eyeing expansion in Asia, Latin America, and Africa as it adapts to the post-pandemic travel landscape.
CEO Adam Armstrong said in a Skift interview that Contiki has a strong presence in Australia, New Zealand, and Europe and sees the potential to double or triple its business in these new markets. Increased demand from Australians and Americans for cost-effective and less congested destinations in Asia is driving the shift in focus.
Africa has emerged as a significant success story for Contiki, particularly among travelers in their late 20s and 30s, while Latin America remains a work in progress, Armstrong noted.
The CEO also highlighted changes in traveler…
