According to data from The Business Research Company published in September 2024, sun and beach tourism will grow by 6.7% over the next four years in Spain.
BARCELONA, SPAIN – Sun and beach tourism is evolving towards a more sustainable and diversified model, a transformation process that involves betting on the internationalisation of the accommodation value proposition, working on sustainable tourism projects and the diversification of experiences to attract new segments and make stays more profitable, as demonstrated by the most recent analysis by Mabrian, the global travel intelligence platform.
Mabrian presented this data during the event in which Lloret de…
