NEW analysis of tourism data has highlighted the significant economic impact of the Aberdeen and Aberdeenshire visitor economy, valuing more than £1.1 billion of economic impact in 2023 alone.
Latest figures from independent research conducted by Global tourism Solutions (GTS) using their Scottish tourism Economic Activity Monitor (STEAM) model show an increase of 32% on tourism’s economic impact since 2019.
Growth was driven by more than three million visitors staying overnight in the North-east in 2023, and boosted by those travelling to the region on day visits which were also up on 2019’s numbers, with 2.5million visitors experiencing the region’s quality tourism and hospitality products and experiences.
Key information was gathered from bed stock, occupancy data and visitor attractions data, as well as intelligence from festival organisers, festivals and events, venues and transport providers to provide an aggregated overview of activity in the region in the last…
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