“I would urge people to reimagine travel – reimagine an alternative collectively and implement it imperfectly,” Stone said.
Regulation can’t lead to greenhushing
In the opening panel, Travelyst head of communications Natalie Allard highlighted regulation as a key focus for the coalition, but insisted that the scrutiny that comes with regulation cannot lead to green hushing within travel.
“Sustainability used to be niche but now everyone is talking about it and that’s a really good thing, but it means a lot of noise and with noise comes scrutiny,” Allard noted.
“You can’t say something is sustainable or green or eco-friendly you have to really back it up. That’s a good thing because consumers are going to be armed with really credible information, but we don’t want regulation that’s [intended to] combat greenwashing to lead to greenhushing.
Allard stressed: “We don’t want to be in the space where people are too scared to talk about the…
