Emirates Makes A Smart Play: Lowering Award Prices To Win Customers [Roundup]
News and notes from around the interweb:
- Emirates Skywards has 5 million active members out of a marketing database of 35 million. One in eight tickets on Emirates involve mileage-redemption (reward, upgrade, cash and miles). Strategy behind reducing economy redemption prices is to engage members with a redemption sooner, so that they stick with the program.
Air France KLM, by contrast, actually reduced business class award prices to drive more business to its loyalty program. That seems to be working.
- I do not think Spirit Airlines was going to fire staff because passengers arrived late…
