Tourism industry leaders on day 2 of Essence of Africa called for a fundamental shift in how the sector engages with local communities, urging a move away from traditional corporate social responsibility models toward genuine economic partnership.
Moderated by Jan Hutton, Business Transformation Advisor and CEO of the Australian Tourism Data Warehouse, a powerful panel discussion on “Building Sustainable Tourism Businesses for Africa and with Africa”, featured prominent industry figures who highlighted the need to move beyond traditional “giving back” models toward true partnership with local communities.
“We need…
