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The government on Sunday launched a new tourism campaign aimed at getting Australians to visit New Zealand.
Prime Minister Christoper Luxon, appearing with Tourism Minister Louise Upston, said his first job was in the tourism industry.
“Tourism is really important to our economy,” he said, saying the sector had not bounced back since the pandemic.
Luxon said there was “spare capacity” in airlines and hotels that could be filled.
“Our job… is to make sure we get New Zealand to the top of the bucket list” for Australians, Luxon said.
“My message to Australians is it’s time to swap thongs for jandals. It’s time to swap the Hunter Valley…
