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Expedia CEO: Prioritizing Trust Over LLM Uncertainty

by Robert Van Pash (Editor)
April 15, 2026
in Travel Trade
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Expedia CEO: Travelers Want Trust, Not LLM Uncertainty

Photo Credit: Expedia Group CEO Ariane Gorin at a Senator conference in Washington, D.C. April 14, 2026.  Skift / Sean O'Neill

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Expedia CEO Ariane Gorin asserts her company’s trust-based data edge over large AI chatbots in travel.

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