Expedia Concentrates on Growth While Tech Giants Strategize for Long-Term AI Development – WiT

Greg Schulze, after changing his role as chief commercial officer and president of travel partners and media at Expedia Group and moving to London, has spoken at Phocuswright Europe about the “newness” he perceives in the industry. Discussions at the event included topics such as the adoption of Generative AI within the tourism sector and the idea of digital identity. Other points of conversation included the responsibilities of tourism authorities in mitigating overcrowding at popular destinations, and the entrance of new companies into the travel industry, empowered by technological advancements and improvements.

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