Big Red Group pushed more than $7.2 million through its Gold Coast-based Experience Oz consumer brand into the now sold-out Queensland Government’s GC Summer FUNds voucher campaign to revitalise the city’s experience economy after severe storms.
The GC Summer FUNds site powered and built by Big Red Group offered 50,000 vouchers for South-East Queenslanders to use at Gold Coast-based experience operators.
Just six days after launching, all 50,000 $50 vouchers were claimed with more than $7.2 million spent on attractions and experiences to support over 180 tours, attractions and experiences operators via Experience Oz.
The $2.5 million initiative was delivered in partnership with the Queensland Government via Tourism and Events Queensland, Experience Gold Coast and City of Gold Coast to support operators impacted by weather events over the peak summer holiday period.
A sold-out success story
Big Red Group Co-Founder & CEO David Anderson was delighted to…
