Thailand’s tourism product development plan for 2025 will prioritise niche markets, focusing on four major segments: wellness, luxury experiences, sports tourism, and romance or honeymoon tourism, according to a senior Tourism Authority of Thailand (TAT) official.
The global niche market was valued at 31 billion baht in 2019 and is projected to grow to 390 billion baht by 2027, driven by affluent millennials in Asia, including China, Malaysia, Hong Kong, and India, Jirawadee Khunsap, deputy governor for products and tourism business at TAT, said.
Luxury tourism in Thailand continues to grow steadily. In 2023, the market was valued at approximately 60-70 billion baht, with TAT…
