1. Social media gives inspiration for travel
Gen Z travellers are leaders in using social media to search for travel inspiration, including TikTok (20%) and Instagram (14%). Though inspiration from social media is important for Gen Z travellers, some 17% of them seek advice from acquaintances.
2. No advance travel plans
As everything can change at any time, 20% of Gen Z travellers book a flight less than a week before travel. They are likely to book accommodations less than an hour before their stay.
3. Travel together is better
Gen Z pays attention to travel experience sharing, in…
