Government has tourism plan, Premier insists

This ‘BVI’ sculpture is located at the Cyril B Romney Tortola Pier Park.

Premier Dr Natalio Wheatley has defended his government’s tourism initiatives, arguing that, despite criticism from the political opposition, a plan does exist to move the BVI’s tourism industry forward.

“We are not devoid of a plan. The Tourist Board, which has been tasked with the marketing and the guest experience, operates under a strategic framework, which includes a three-year strategic marketing plan, guiding all marketing initiatives designed to entice and secure retention of visitors and long-term guests to the territory,” Premier Wheatley explained.

The Premier added that the scope of the tourism plan is medium-term to reflect the need to be responsive to the changing and dynamic environment of the sector.

Dr Wheatley, who is also the Minister of tourism, told lawmakers that his ministry is also positioning the…