Years after the pandemic dealt a major blow to Guam’s tourism, the Guam Visitors Bureau board on Thursday unveiled its ambitious $60 million recovery plan, which includes rebranding, to revive the once dominant Japanese tourist market and boost the now lagging Korean visitor arrivals.
The recovery plan comes at a time when Guam’s market share of the Japanese outbound market now represents “the worst recovery in the world,” based on a briefing by Tourism Recovery Committee head and GVB Board Vice Chairman Joaquin Cook.
Cook said Guam’s pre-pandemic market share of all outbound Japanese travelers was…
