HONOLULU (HawaiiNewsNow) – After Alaska Airlines’ $1.9 billion deal to buy Hawaiian Airlines was officially completed two weeks ago, there’s now new marketing as “two beloved brands.”
“A lot of us are looking at who is committed to our local workforce and who is looking to address the needs and our exciting vision that our community has,” said Rebecca Soon of Solutions Pacific.
“I think it’s exciting seeing this kind of commitment to our community,” she added.
Keith Vieira of KV & Associates Hospitality Consulting says Alaska brought new routes to the islands, understands the Hawaii destination, and was in a stronger financial position.
“I think Hawaiian was unsustainable economically over time, so you have to do…
