Heidi Durflinger, 20-year travel and tourism veteran, appointed as CEO of EF World Journeys USA, a leader in guided, experiential travel for Gen Z to Baby Boomers
- Durflinger recently served as President of EF World Journeys in North America, and leads EF Go Ahead, EF Ultimate Break and EF Adventures tour operator brands
- The adult leisure tour business has tripled in customer size since Durflinger assumed the role of President of EF Go Ahead Tours in 2014, being one of the first tour operators to recover to pre-pandemic booking levels in 2022
- EF Adventures, a tour operator brand focused on active travelers and wellness, recently launched in September 2024 with hiking, biking and multi-adventure tours across three continents
