High-yield tourism prioritizes sustainability by focusing on travelers who create positive impacts. This shift addresses overtourism, enhances resilience, and ensures destination sustainability.
This article is part of the Balanced Tourism column.
History will judge that COVID-19 accelerated a long-coming inflection point for the global tourism industry. Focusing on high-yield, positive-impact travelers opens new routes to achieving the long-term sustainability of the tourism industries.
A Changing Tourism Landscape
In the aftermath of the COVID-19 pandemic, the global tourism industry stands at a critical crossroads. The crisis has illuminated the unsustainable…
