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Hillsborough County tourism has hit a billion-dollar milestone – again. The high tourism dollars came even in the wake of a busy hurricane season last year.
Hillsborough County’s tourism and hospitality industry exceeded the billion-dollar mark in hotel taxable revenue in 2024 for a third straight year.
This comes despite Hurricanes Helene and Milton hitting nearby. Santiago Corrada is the President of Visit Tampa Bay.
“When you’re a near miss, there are then perception issues that you have to overcome through marketing,”…
