Skift Take
Hilton, after 16 years without an acquisition, has gone on a buying spree this year, snapping up the Graduate Hotels and NoMad brands. Its commercial officer, Chris Silcock, explains why.
Hilton has been on a streak of acquiring hotel brands this year after going 16 years without buying any. Yet its commercial chief said that the hotel group hadn’t shifted from its decade-long corporate strategy.
“It’s driven for us by customer trends, right?” said Chris Silcock, president, global brands and commercial services. “If there is a gap in our products that customers want to stay in, then we’re going to fill it.”
In March, Hilton bought the Graduate Hotels brand….
