KHIVA: A holistic approach that prioritises sustainability, resilience and equity is needed to capture the growing and significant Muslim tourist market, says Datuk Roslan Abdul Rahman.
In reading the national statement, the tourism, Arts and Culture Ministry secretary-general said the Islamic tourism sector has grown significantly over recent years, driven by the increasing number of Muslim travellers seeking destinations and services that respect their religious beliefs and practices.
“With some two billion Muslim population worldwide, the Muslim tourist market is
shaping a new and significant segment of the tourism industry. This is strategically advantageous for OIC member states to satisfy the growing demand for Muslim-friendly products and services, especially in the tourism supply chain.
“We must adopt a holistic approach to Islamic tourism development that prioritises sustainability,…
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