New data from D-EDGE Hospitality Solutions reveals that the Digital Markets Act (DMA), a legislation by the European Commission aimed at promoting fair competition in the digital market, has caused a significant decrease in organic traffic for hotels. Despite expectations that the DMA would increase transparency, improve rankings and visibility, and decrease dependency on Online Travel Agencies (OTAs) for hotels, initial effects suggest a contrast. The act, designed to limit the power of online platforms such as Google, Apple, Facebook, and Amazon, led to a 20% drop in organic traffic for hotels as Google reacts to the legislation.
Approach Tours Takes Its All-Inclusive Model to the Water with New Cruise Portfolio
Leading senior Canadian travel operator Approach Tours has unveiled its new cruise portfolio, marking its expansion into ocean expedition and...
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