Create interactive social campaigns that actively involve customers to stimulate user generated content
There’s no getting around it – travel marketing can be tough, expensive and time-consuming in a heavily competitive space. Which is why you can gain an advantage by getting your customers to do it for you via user-generated content (UGC).
What is UGC?
UGC is original and authentic brand-specific content created by customers, who then publish it on social media or other channels. It comes in many forms; most typically images, videos, reviews and travel blogs.
Why is UGC important for travel brands?
Travel is a fiercely competitive sector where large, well-established brands tend to dominate the online space. One of the most effective ways smaller brands can make their presence felt is to harness the power of UGC. Whether it’s a hashtagged picture on Instagram or a lengthy travel blog, traveller content is a great way to authentically showcase your business to other potential customers, helping to establish trustworthiness and reach your target audience through relatable, first-hand accounts.
Another perk is its ability to inspire and influence travel plans. Travellers are able to see real (i.e. not AI generated) photos and videos of destinations and activities, which can help them decide what they want to see and do on their next trip.
