American Express is constructing a travel and lifestyle super app to capitalize on the spending habits of their cardmembers, especially those who frequently dine at high-end restaurants. They aim to ingrain their brand into the dining ecosystem, using a platform to provide restaurant reservations and unique dining experiences to entice loyalty from card users. This trend of credit card banks teaming up with restaurant platforms has been on the rise over the past half-decade. This strategy is part of American Express’s recent $400 million acquisition of Tock, a restaurant booking and organization platform. The company aims to merge this platform’s capabilities into their own super app, which seeks to revolutionize dining experiences.
Approach Tours Takes Its All-Inclusive Model to the Water with New Cruise Portfolio
Leading senior Canadian travel operator Approach Tours has unveiled its new cruise portfolio, marking its expansion into ocean expedition and...
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