Personalization in digital travel technology has been held back by fragmented IT systems and data flows. Generative AI is set to resolve this issue, creating a personalized travel experience and ushering in the era of the hyper-personal travel assistant. The influence of GenAI on the travel sector is significant, representing the third major industry transformation following the internet and the smartphone. It may also herald the demise of traditional search engines as AI-driven alternatives emerge, prompting Google to develop new travel-related applications.
Approach Tours Takes Its All-Inclusive Model to the Water with New Cruise Portfolio
Leading senior Canadian travel operator Approach Tours has unveiled its new cruise portfolio, marking its expansion into ocean expedition and...
Read moreDetails
