Since earthlings were confined to their homes during the coronavirus pandemic, Spokane county tourism has never been better.
In 2023, about 9.9 million tourists visited Spokane County – more than any year since 2019 – which resulted in around $1.5 billion in revenue.
“It starts with a visit,” said Rose Noble, Visit Spokane president and CEO. “Then they’re say, ‘I could see myself living in Spokane.’ Then they buy a house and get a job or start businesses, so it’s all a cycle.”
Noble described the importance of tourism at an event held by Visit Spokane, a marketing nonprofit for the Spokane region.
There, she announced figures her organization compiled from a report by Oxford Economics, an economic advisory arm of Oxford University.
The study found that tourists spent about $360 million on food and beverages in Spokane last year and another $312 million on retail.
But the largest direct contributor to tourism revenue came from dollars spent on…
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