While most areas in Europe are fighting overtourism and telling Brits to get out, one island is surprisingly doing the opposite. It is trying to attract more visitors, but only if it has one specific thing.
The Canary Islands are incredibly popular with British tourists, attracting nearly 6 million in 2023. Still, one of them is trying to change its reputation with a different type of holidaymaker.
Tenerife is the most popular Canary Islands with Brits, with roughly 2.3 million flocking there in 2022. Overall, tourists increased from 15 million in 2019 to 16 million in 2023.
Despite these high figures, officials have insisted the island is not dealing with overcrowding, but they want to change one thing about the island’s visitors.
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