An additional NZ$13.5 million (US$8.1 million) has been allocated to Tourism New Zealand (TNZ) as part of the government’s Tourism Boost package, with money being drawn from the International Visitor Conservation and Tourism Levy for 2024/25. This funding, announced in mid-April, will support increased destination marketing activities in key international source markets to materialise greater visitor arrivals and stronger tourism growth.
Marketing media, PR and travel trade partnerships in core markets – Australia, the US, and China – as well as mid-size markets including Germany, South Korea, and India, will be strengthened to support conversion from the consideration stage through to booking.
