India’s inbound travel players have expressed deep disappointment over the drastic reduction in the government’s budget for overseas destination promotion and publicity.
The Union Budget for 2025-2026 allocated approximately US$346,800 for international tourism promotion and marketing, a sharp decline from around US$3,814,170 in financial year 2024-2025, and around US$5,900,000 in financial year 2023-2024.
Industry experts warn that the steep cuts will severely impact India’s global tourism visibility, making it difficult for the country to compete with other Asian…
