The travel industry has maintained an uneasy alliance with social media influencers for over a decade. Yet these self-styled experts are set to become even more important in a brave new world of social commerce. They aren’t just serving FOMO — they’re providing a direct line to book the exact same experience they’re showing off on their Instagram feeds.
The game-changer is that social media is about to marry e-commerce as platforms essentially add “buy” buttons to content.
Major social platforms like Instagram, TikTok, and YouTube are said to be working to overcome technical and regulatory hurdles. Once they do, e-commerce tools could transform casual scrolling into instant booking.
