Greece is competing on equal footing with other Mediterranean destinations in terms of tourism spending, with European tourists often spending as much, or even more, than those visiting global tourism powerhouse Spain.
According to a recent study by INSETE, the research arm of the Greek Tourism Confederation (SETE), Greece has made significant strides in increasing the Average Per Capita Expenditure (APE) of its tourists over the past six years.
INSETE’s study also reveals an important distinction in the source of tourism. Approximately one-third of Greece’s tourism in 2019, and nearly a quarter of tourism in 2022 and 2023, came from neighboring Balkan markets, where Gross National Income (GNI) is…
